In general, the utilitarian nature of curated results from Google and other search engines are an effective way to improve efficiency and relevance for individual search results, giving us the opportunity to quickly find what we are looking for with minimal fuss. While the desire for personalization is appropriate for convenience and relevance, the ways in which it's achieved can have significant privacy implications. This data fuels algorithms that, by design, limit the range of information and perspectives you encounter, creating filter bubbles that can have profound implications for individual understanding and societal discourse. That's where Startpage can shine as a supplement. It lets you tap into Google's vast search index, giving you the same quality results, but without the personal data collection and the algorithmic tailoring. So, when you're looking for an unfiltered view, or when privacy is your top concern, using Startpage alongside your usual search methods can be an effective approach. It offers a way to get objective, unprofiled search results whenever you need them, giving you more control over your information flow.